Spring Awakening: What’s Next for Hotels After Valentine’s Day?
With Valentine’s Day behind us, March brings a new wave of travelers—families, students, and adventurers eager to embrace spring. Here’s how hotels can capitalize on this shift:
Spring Break Promotions
Offer: 15% off for students, families, and groups.
Target Audience: Families, students, and young travelers looking for city escapes or nature retreats.
Marketing Tip: Promote through Instagram, TikTok, and travel deal websites. Partner with student travel agencies for exclusive discounts.
Leverage Key March Events
Paris Fashion Week (March 3-11): Attract fashion-conscious travelers with stylish stay-and-shop packages.
Las Fallas, Spain (March 1-19): Target cultural travelers by highlighting local experiences.
St. Patrick’s Day (March 17): Offer themed dining experiences, live music, and Irish-inspired getaways.
Additional Strategies to Drive Bookings
Wellness Retreats: Spa weekends, yoga getaways, and detox menus.
Outdoor Adventures: Promote hiking, biking, or eco-tourism packages.
Work-from-Hotel Stays: Extended stay discounts and coworking perks for digital nomads.
Spring break trips are often booked weeks or even months in advance, so now is the time to capture these last-minute reservations.
How is your hotel preparing for the season? Let’s discuss.