How to register a trademark in Ecuador 2023
Updated: 4 Jan 2023
Ecuador intellectual property registration office
Would you like to protect the name and logo of your business in the National Secretariat of Intellectual Rights (SENADI), formerly called the Ecuadorian Institute of Intellectual Property (IEPI)?
Take control of the process by doing it yourself. You do not need to hire an attorney. You can start from home and save.
With 14 years of experience in intellectual property and the successful registration of 25 trademarks, The WOW Space has developed a step-by-step guide to register the trademark of your business, product or service in Ecuador.
Why should I register my trademark in Ecuador?
8 advantages of registering your trademark
Just like when you are born and they take you to the civil registry to register your name, each business idea must be registered if you plan to launch it on the market. Take a look at these 8 reasons why you should register your trademark in Ecuador:
So you can distinguish your products or services from others.
To prevent someone from using your brand name without your permission.
To request the removal of Facebook or Instagram accounts that use your brand name without your authorization.
It gives you the exclusive right to use your brand for 10 years in Ecuador.
Help initiate legal action for misuse of your brand.
Discourage brand use by pirates or counterfeiters.
It makes it easier to grant licenses for use, franchises and collect royalties.
It turns it into an intangible asset, which can become the most valuable asset of your company.
Access to the guide includes:
Step by step
From how to create a SENADI account to get your virtual locker, which class is nice to choose, examples of descriptions, to how to respond to online notifications. The entire registration process is covered.
Lifetime support
If you have any questions in the process you can leave a comment and a specialist in distinctive signs will answer you.
Savings
Learn how to obtain a 50% discount on the trademark registration fee as MIPYMES. So you can save $104 in the process.


Why this guide works:
Punctual and precise
Each step is explained and summarized for your ease. We know you don't want to read so much text.
Experience
Gabriel Freire, master in marketing, and Álvaro Culebra, bachelor of graphic design and visual communication, are the developers of this guide. They have successfully registered more than 25 trademarks. They have 15 years of experience in the field.
We are by your side
Lifetime support ensures that we can study specific cases if you need assistance or something is not clear.

It all starts with an idea
FAQ
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Phonetic Search Request $16
+ Application for trademark registration $208*
Total $224
* You can save 50% on the trademark registration application if you have a RUC or RISE.
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Requesting a phonetic search from SENADI with the denomination to be registered. It has a cost of $16.
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The National Secretariat of Intellectual Rights (SENADI) formerly called the Ecuadorian Institute of Intellectual Property (IEPI).
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10 years. It can be renewed indefinitely 6 months before and up to 6 months after the expiration date.
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No. Anyone can register it. The process can be done completely online.
With your RUC or RISE you can obtain a certificate of 50% discount on the trademark registration fee in Ecuador. From $208 to $104.